California Pacific Medical Center
This engaging splash of neighborhood within the rebuilt California Pacific Medical Center (CPMC) – Saint Luke’s Campus, and the all new CPMC-Van Ness Campus was intended as a celebration of Californian’s love of place, their diverse community and the donors who push the level of patient care ever higher.
Sutter CPMC engaged PDG to design, manufacture and install large works of digital art in their two new San Francisco hospitals. We presented concepts for architecturally embedding these large arrays, provided critical code compliance and construction documentation and developed the visual art and donor recognition that appears in these grand centerpieces. PDG’s proprietary content management system is used by foundation personnel to update, configure and post new content to each display from a remote office. Our work also included an architectural plaque system of bespoke fused glass recognition installed throughout these incredible facilities. We have become trusted allies in CPMC’s fundraising efforts, continuously monitoring and servicing the technology, and assisting our client-friends as they update and modify inspirational content and donor lists.
PDG’s work with the CPMC Foundation began during the final stages of architectural planning in 2015. We made presentations at weekly architectural, engineering and construction meetings, and received constructive support from their members in bringing to life our collaborative conceptual ideas. Strict earthquake-informed construction regulations needed to be met as well, but met with little compromise to the visual or functional attributes of the display.
In the tech-immersed Silicon Valley, we were never going to engage by out-teching the techies. Surprise, scale, composition and timing combined to create the artistic engagement all displays require. Bi-level digital installations at the Saint Luke’s campus will, when exterior demolition and plaza construction is complete, will hail visitors on the street from the ground and second floors.
Stills and videos supported by minimal text, feature familiar places around town, interspersed with donor portraits, testimonials about their association with CPMC and reasons for their support.
Most of the displays at the CPMC campuses are not touch interactive, but are comprised of programmed content carefully timed to engage pictorially while intermittently honoring donors and their value statements. All content is client-managed using PDG’s CMS.