Crystal Clear Recognition
Miami Cancer Institute will dramatically change South Florida’s healthcare landscape when it formally opens its doors early in 2017. It’s mission to provide evidence-based, individualized cancer care – clinical excellence unmatched in the region – was PDG’s call to action for an equally effective and, as yet unmatched display of gratitude for its donors.
This warm reference to MCI’s locale forms the surround for a series of crystal clear architectural donor naming panels, and a stack of three 55” digital displays that will play local scenes as moving video including aquarium-like, underwater views that take in the full cross-section of seafloor, mid-depth, shallows and the mangrove beach. This digital array will play default content until a viewer seeking more touch-navigates to one of the many stories of gratitude provided by MCI’s donors. The 10’ tall carved wood façade in the first floor lobby is a relief of Miami’s omnipresent sea coral, and inlaid blue, glass jewels – coral polyps – that tease the eye with their optical depth and organic shapes.
Printed Glass Panels
embeded Gem stones