A cohesive and effective digital communication strategy requires an axial system by which evolving content is organized, configured, curated and deployed to many different displays in physical and virtual space. Today there are hundreds of Content Management System (CMS) programs available, some of which are up to this task. . . many of which are not.
PDG explored many CMS programs, only to be disappointed by the complexity, cost, and ease of use. Our clients need simple, intuitive tools to control digital displays and configure new, inspirational content. While working with donor relations experts, fundraisers and donors over many years, we developed a unique professional empathy that led us to abandon the mainstream CMS programs. They simply didn’t work for our clients.
So we made our own, just for you.
Our Appellō CMS platform was built from the very start with you in mind. The dashboards you’ll use to gather and configure libraries of media assets are easy to understand and operate. They are especially intuitive to Stewardship and Donor Relations professionals, because the terminology and operations anticipate the requirements specific to your work.
What if the small tokens of appreciation you've given your donors became cues to a stream of inspiring stories and recognition? Using Appellō's Connect™ app, a memento or gift placed in a donor’s home will become a portal for continuous engagement. Your donor’s smart device will recognize a selected object and immediately display messages of gratitude and inspiration that you create and manage in Appellō. And this is only the beginning. Appellō anticipates the coming addition of Augmented Reality experience to every smart device. Even these deeper, more lifelike experiences can be gathered and curated using your Appellō dashboard.