A cohesive and effective digital communication strategy requires a centralized system by which evolving content is organized, configured, curated and deployed to one or many different displays in physical and virtual space, and which can be run efficiently by donor stewardship staff. Today there are hundreds of Content Management System (CMS) programs available, few of which pass the ease-of-use test.

PDG has used and incorporated many CMS programs to manage its own displays, only to be disappointed by the complexity, cost and arduous use cases. These are necessarily deep programs, but our clients need effective, simple, intuitive tools to control their displays and configure new, inspirational content. Given our empathy with donor relations experts, fundraisers and donors, we abandoned the mainstream CMS programs. They simply didn’t work for our clients.

Appellō, PDG’s CMS platform was created from the
very start with you in mind. The dashboards you’ll use to gather and configure libraries of media assets are easy to understand and operate. They are especially intuitive to Stewardship and Donor Relations professionals, because the terminology and operations anticipate the requirements specific to your work now and as your system expands.